VaxChat - Helping Obstetric Care Providers Confidently Discuss Maternal Vaccination

Monday, October 25, 2021, 8:00 AM - Tuesday, October 25, 2022, 9:00 AM, Online, ,


VaxChat is an hour-long, evidence-based video tutorial aimed at improving obstetric care providers’ ability to promote maternal vaccines.

1. Disease Salience: Providers clearly convey the severity of vaccine-preventable diseases in ways that appropriately inform the obstetric patient without unduly scaring her. Effectively conveying disease salience entails realizing when and how to pivot to discussing disease risks.
2. Myth Correction: Providers learn the psychology behind effectively debunking a vaccine myth and the pitfalls of lingering in conversation about a myth for too long.
3. Nudge Theory: As aligned with behavioral economics, leveraging the power of defaults such as subtle conversational cues or practice-level adaptations that make vaccine acceptance the established norm.
4. Presumptive Communication: Providers initiate vaccine conversations under the assumption that the patient will accept the vaccine. For instance, instead of saying, “Would you like your Tdap vaccine today?” a provider using the presumptive approach would state, “It’s time for your Tdap vaccine today.” This reframing conveys vaccination is the standard, putting the onus on the patient to opt-out of the assumed norm of vaccine receipt. While the presumptive approach can be used to initiate vaccine conversations with all patients, the principles espoused in MI can be effective with patients who resist.
5. Motivational Interviewing: Providers elicit behavior change through provider-directed, yet client-centered discourse grounded in the principles of provider empathy, mutual trust and patient self-efficacy and autonomy. This will help hesitant individuals articulate their concerns, remain open to the provider’s professional advice, and find the motivation to consider changing their stance on vaccine receipt.

Complimentary

The Yale School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

Designation Statement
The Yale School of Medicine designates this educational activity for a maximum of 1.00 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the Enduring Material activity.

Disclosure Policy
It is the policy of Yale School of Medicine, Continuing Medical Education (CME), to ensure balance, independence, objectivity, and scientific rigor in all its educational programs.  All individuals involved in the development and presentation of Accredited Continuing Education activities are required to disclose all financial relationship(s) with ineligible companies that has occurred within the past 24 months; and the opportunity to affect the content of CME about the products or services of the commercial interests. This information is disclosed to all activity participants prior to the commencement of the educational activity.

AMA PRA Category 1 Credits™ (1.00 hours), Non-Physician Attendance (1.00 hours)

Mitigation of Relevant Financial Relationships

Yale Continuing Medical Education adheres to the ACCME’s Standards for Integrity and Independence in Accredited Continuing Education. Any individuals in a position to control the content of a CE activity, including faculty, planners, reviewers or others are required to disclose all relevant financial relationships with ineligible entities (commercial interests). All relevant conflicts of interest have been mitigated prior to the commencement of the activity.